SodaStream
SodaStream is jointly owned by PepsiCo and the Strauss Group. The Strauss Group is an Israeli manufacturer and marketer of consumer foods sold through retail stores.
It is among the largest food manufacturers in Israel.
SodaStream has been a target of the BDS movement for many years as SodaStream is not only owned by a large Israeli company, it also ran its main factory in the occupied West Bank. It appears that as a result of the boycott they moved this factory in 2015.
“It showed that we, as activists, as consumers, do have the power to urge other consumers to boycott products, to really pressure companies to not be complicit in Israel’s denial of Palestinian rights,” said Ramah Kudaimi, Director of Grassroots Organizing at the U.S. Campaign for Palestinian Rights.
According to most recent reports SodaStream now operates its main factory out of Lehavim, Occupied Palestine (currently known as Israel).
What you can do
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Vote with your dollars!
Don’t buy SodaStream products and encourage your loved ones to do the same.
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Head to any of the stores that sell SodaStream products and confirm that they are selling SodaStream products. Does the store have an information desk? If it does, go there and ask to make a formal complaint in writing.
If the store doesn’t have an information desk, if you are able you can ask one of the staff members how to go about lodging a formal complaint, otherwise you can check online for a formal complaint process.Complete the complaint form and ask others to do the same.If they don’t have a complaint form, we have a generic letter template that you can use the BDS Generic Letter Template.
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Help improve the marketing of the SodaStream brand by making people aware that if they purchase these items they are funding a genocide.
Source: BDS Youth