The Coca-Cola Company

Nearly ubiquitous, products owned by The Coca-Cola Company (including but not limited to Coca Cola itself) are found in every supermarket, and many workplaces, restaurants, and dairies. The Coca Cola brand is so widespread, that many people aren’t even aware that The Coca-Cola Company operates an illegal factory  in the illegal Israeli settlement of Atarot, built in Occupied Palestinian Territory.

The BDS movement has long considered Coca Cola as a valid boycott target, but had not labelled it as a priority target. This changed in 2024 in response to a surging grassroots campaign in opposition to Coca Cola.

Why boycott?

  • As well as the above reasons, Israeli soldiers have often been pictured with Coke cans, donated to them by various genocide-enabling groups during Israel’s live-streamed genocide.

  • Palestinian activists in Gaza and many BDS activists in the Arab world, in many Muslim-majority countries, and in some European countries as well, have called on the BDS movement to add Coke to its priority targets.

  • The BDS movement had previously targeted General Mills for its manufacturing of Pillsbury products in the illegal Atarot Settlement Industrial Zone - the same Zone where the Coke facility operates. Thanks to effective BDS campaigning, BDS won the demand for General Mills to end its business in Atarot. We know a campaign against Coke is winnable too. 

  • Based on all the above, and given The Coca-Cola Company’s large contribution (through business-as-usual and taxes) to Israel’s war chest during the genocide, the Palestinian BDS National Committee has endorsed the grassroots, organic #BoycottCoke campaigns to pressure the company to end its complicity in Israel’s illegal occupation, apartheid and genocide. 

What you can do

  • Vote with your dollars!

    Learn about what The Coca-Cola Company owns, and refuse to buy their products. Encourage your loved ones to do the same!

  • If you are in paid employment, are you part of a union? If you are get in touch with your representative or your union as a whole and bring to their attention any Israeli product that your workplace, ask them to include divestment from Israeli products as part of future collective bargaining in your workplace.

  • Find out if your school is supporting Israeli products, if they are, talk to your student representatives about bringing divestment from Israeli products to the table when speaking with governing bodies. Or you can speak with the governing bodies at your school yourself, either by sending them a letter or speaking to them in person or on the phone.

  • If your employer is investing in Israeli products/venture and you feel comfortable enough to do so, have a conversation with your employer about the importance of divesting from Israel. Consider bringing up the potential optics of complicity in a genocide.

  • Did you go into a building for a service and see that they are using brands and products involved in illegal occupation? Bring it up to them, inform them of the brand's complicity in Israel’s crimes and make it clear to them that as a customer/client/member of the public, this makes you uncomfortable. Consider making a complaint.